Here’s a little story about how Fiverr + Youtube + One of my sites = A
Bump in Traffic which in turn results in a bump in money from my site.
I don’t mind testing things out if I think there is potential to get a
nice fat reward and it feels great when you test something out and you
actually get that reward. I strike out more times than I hit a homerun,
but I keep going up to the plate and that is why I find success.
Here’s what I did which I think can help a lot of you out there.
I have one of my niche sites that converts really well. It is a
seasonal site so it generates income for more for a part of the year and
the other part of the year it is dead. During the downtime I spend
some time trying to think of new ways to drive traffic to the site when
it comes back in season. I’ve done lots of testing and one thing I did
somewhat recently has turned out very well for me.
First, I analyzed how traffic gets to my site. I was doing great
from the SERPS through my SEO efforts but one area where I was getting
nothing was from video sites. And that is because, ding ding, I never
submitted any videos for it. In this niche I believed a testimonial
would go a long way in convincing someone to visit my site. I headed
over to Fiverr
and checked out the video testimonial offers there. I wanted a variety
of videos so I bought 10 of them. I got two from hot chicks, one from a
kid who looks like he’s in a gang, one from an older guy, a geeky guy,
etc… Basically a nice variety. Why a nice variety and not just hot
chicks? Because I wanted to test out which videos people were more
responsive to. So I dropped $50 bucks at Fiverr. I’m not going to post
links to the gigs I used because I’ll inevitably get people saying I’m
trying to promote my gig or my friend’s gig (I don’t have any gigs on
Fiverr nor do my friends) so I’ll let you surf Fiverr yourself and find
people on your own.
I created my own script and sent it out to each person. I had them
mention my website URL twice in the testimonial (that is very
important). I didn’t want to watermark my videos because I don’t want
them to look like a commercial, I want them to look like a real review.
You want to get credibility and not have the viewers think these are
nothing more than Fiverr made commercials.
Fast forward… got the videos and submitted them to Youtube
(eventually to other video sites once I got a good response via
Youtube). I mixed up my Titles, Tags, and accounts that they were
posted on.
And I sat back and waited. I spent $50 of my money, maybe 3 hours of
my time, and so my risk here was very small. Some people put all their
money into something and they can’t afford to sit back and wait. They
get anxious and nervous and check their stats every 30 minutes because
they’re going to lose the shirt off their back if something doesn’t work
out. It is nice when you can set something up and not worry about
whether or not it is going to work. Remember, never put all your eggs
in one basket. NEVER. Yes, you can hit a grand slam, but the potential
for losing it all is right there in your face. If you are starting
out, start out slow, build a bankroll, and when you want to take a risk
make sure it is covered by that bankroll which you can afford to play
with. I have a bankroll but I still test out things that cost me under
$100. You don’t always need to spend big to try to win big.
After two weeks I checked the stats. How many views the videos had
gotten on Youtube. How much of a traffic gain at my site did I see.
What was going on with my conversions. And a few more analytics I have
going on.
My results… success. My earnings were about 25% more than I
expected during this timeframe. My 10 videos had about 35,000 views
combined. I could have some more exact testing but for the scope of
this project I thought it was not worth setting it up.
What now? Well, I expect to keep getting traffic from these videos
for the next month, year, 5 years… who knows. But it is all passive
income and that is the kind of income that I dream of when I sleep.
Once this worked out I started to have a worker of mine post the videos
on other video sites. And I’m using this method for a few other niches
that I think it will work in. Oh yeah, the hot chicks did do the best
in terms of views but I was surprised that the old guy did almost as
good too. I think the hot chicks got views because they are hot, but I
think the old guy’s video got a lot of views because he looked credible
and people interested in this niche were looking for that credibility.
If I tracked conversions based on each video I’d be willing to bet my
left nut that the old guy converted better than the hot chicks.
A few things to take away… this won’t work for everyone and every
niche. You need to understand your niche and your target market because
I guarantee many people who try this method will fail because they
don’t accurately understand their niche and target market. You need to
focus on your titles and tags (which I’m sure most of you already
know). But mix them up, don’t always use the popular terms, you can
crush it by getting views on a whole bunch of the lesser used terms.
And you need a proven website where you have historically been able to
convert people. It’s great to get the traffic, but if your site
currently does not convert than why would Youtube traffic convert any
differently?
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